Better, Not Bitter

Italian-style roasting with personalized bean blending and grinding for your home coffee maker


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We absolutely love coffee. Especially in the morning. An Italian-style, fresh roast is our favorite. Hard to get here in the USA. Our idea was to make an Italian-style, fresh roast available to everybody in America. To do that, we roast an individual small lots of coffee, especially for you. Only when you order. Then we pledge to deliver to your home within 8 days of the roast. So, you get to enjoy your coffee moment when the coffee is at its best. We call it Peak Flavor Coffee, because we believe fresh always tastes better.


  • 5

    Top Quality Beans! Great flavor yet smooth and not bitter...Head and shoulders above supermarket beans. I highly recommend "Peak Flavor Coffee".

    Carl Grunewald

  • 5

    Awesome flavor!!! Great and fast service!

    Laura A.

  • 5

    I finally found a coffee bean that I love. The taste and aroma are wonderful. Fresh, flavorful and the crema is perfect. Love Peak Flavor!

    Robin B

The art of Italian coffee roasting


Bringing Italian Style Coffee Beans to You at Home


Coffee beans are freshly roasted when they were roasted within the last two weeks. When fresh coffee beans are roasted locally and delivered to you within 8 days past their roasting date, you can enjoy the benefits of freshly brewed coffee, espresso or cappuccino. That is because coffee reaches its best or peak flavor between eight to fourteen days after they are roasted. During the first seven days post roast, coffee needs to breathe and rest to develop its full aroma. But on day eight after roasting, coffee flavors reach their peak and you can fully enjoy the natural sweetness, smoothness and creaminess of a fresh roast. At Peak Flavor Coffee, we guarantee to deliver a fresh roast to you within 8 days, so you can indulge in better coffee, espresso or cappuccino. Try out a fresh roast for yourself and enjoy the benefits of fresh roasted coffee. 

You can only buy fresh coffee from a local roaster, who guarantees to roast your order on demand and deliver to you within 8 days, past the roasting date. This is the reason why it is difficult to buy freshly roasted coffee in America. Almost nobody guarantees that you can get your coffee at home within 8 days of roasting. Coffee on the grocery store shelf is often more than one year old and thus not fresh. Most brands in the grocery store are not fresh because they are roasted in large factories in other parts of the country or even internationally. Some international brands are more than two years old before they arrive on our shores. Coffee from most large, national coffee shop chains is not freshly roasted either. By the time, you buy coffee in their stores, the beans are often often more than three months old and well passed their optimal flavor. This is because the beans in their coffee shops are roasted in other states and need to be warehoused and delivered over large distances before you can enjoy your brew. At Peak Flavor Coffee, we guarantee that you can get a fresh roast at your home within 8 days post roasting. We roast locally, starting only when we get your order and deliver to you within 8 days, so you can enjoy your coffee when it reaches its best or peak flavor. Try it out for yourself and enjoy the benefits of fresh roasted coffee.  

Why should you drink fresh roasted coffee, espresso or cappuccino? What are the benefits of a fresh roast? Like with fresh vegetables and fruit, fresh roasted coffee tastes better, is healthier, and is better for the environment. A fresh roast is naturally sweeter, creamier, and has more crema. Fresh coffee contains natural antioxidants and helps with weight management because there is less need for additional calories from sugar or sweeteners. Besides, fresh roasted coffee is more sustainable and better for the environment because it needs less packaging. Coffee reaches its best or peak flavor eight days after roasting the coffee beans. During the first seven days post roast, coffee needs to rest and breathe to develop its full flavor and aroma. From day eight to fourteen after being roasted, coffee reaches its best taste. Fresh roasted coffee tastes naturally sweeter and smoother and has a lot more crema, which adds significant indulgence to your espresso or cappuccino. Green coffee beans are rich in natural antioxidants such as polyphenols, which have proven health benefits. After roasting, coffee slowly loses most of these beneficial antioxidants over time. That is why drinking a freshly roasted coffee is better for your health. The freshness of the roast ensures that some of the natural antioxidants are preserved. Freshly roasted coffee also helps with weight management. This is because a fresh roast is naturally sweet and thus needs less calories to taste delicious. Besides better taste and quality, fresh roasted coffee is more sustainable than regular coffee because there is no need for much packaging. Fresh roasted coffee will be consumed within two weeks and does not need to be shelf-stable over two years in the grocery store. Shorter shelf-life, less transport and less warehousing saves packaging and energy and thus contributes significantly to better sustainability for a fresh roast versus a grocery store roast. Try out our fresh roast and discover the benefits of fresh roasted coffee for yourself. 

Fresh coffee beans contain antioxidants like polyphenols, which are known to effectively neutralize free radicals, strengthen your defenses and protect against cell-damage. Coffee antioxidants can help you age more gracefully. Coffee polyphenols play an active role in helping to fight inflammation, diabetes, cardiovascular disease and other age-related deficiencies. Science indicates that polyphenols also play a role in protecting your skin against early aging, such as wrinkles and age-spots. When fresh coffee beans are roasted, some of the naturally occurring antioxidants are lost in the process. Most antioxidants, however, are lost to oxidation when coffee ages over time, especially after grinding. Therefore, if you want to enjoy the health benefits of coffee antioxidants, it is best to use freshly roasted coffee beans. Fresh roasted beans not only reach their best or peak flavor after 8 days, they also contain higher amounts of health antioxidants as compared to an average grocery store coffee.

Fresh roasted coffee can help you manage and lower your calorie intake and may therefore make a significant contribution to better weight management. If you use fresh roasted coffee before it is more than two weeks past its roast date, your coffee will taste naturally sweeter and smoother. As a result, you do not need to add extra calories from extra sugar or artificial sweeteners or additional calories from fatty milk. A Peak Flavor Coffee, espresso contains no sugar and has 90 calories. Compare that to a best-seller at one of the nation’s largest coffee stores and you’ll notice it contains 17 sugar cubes and holds 460 calories per serving. Imagine all those calories just to hide the stale and rancid taste of coffee that was roasted more than 60 days ago. Try a fresh roast from Peak Flavor Coffee for yourself and discover how little sugar you need to indulge in the natural sweetness and smoothness of fresh roasted coffee.

Fresh roasted coffee needs less packaging and less materials to preserve its taste and aroma and is therefore better for the environment than the older coffee sold at grocery stores. You will notice that a fresh roast is naturally sweeter and smoother than older grocery store coffee. At Peak Flavor Coffee, we roast locally, only when you order and deliver a fresh roast to you within 8 days, so you can enjoy coffee at its best or peak flavor. Ideally, within two weeks after we roast. That is why we do not need multi-layered packaging with aluminum sheeting and other chemicals to attempt to preserve freshness over years, like normal coffee at the grocery store does. At Peak Flavor Coffee, we use simple, small, kraft packaging that you can use fast whilst getting the freshest possible coffee and best possible coffee taste. Try it out for yourself and enjoy fresh coffee.

Sometimes, it’s a little overwhelmed choosing the right coffee from all the possible varieties on offer. If you want to enjoy fresh coffee, here are some simple choices to help you select from an endless variety of coffee brands available:

Whole beans or ground coffee for coffee freshness? If you have a grinder (in your espresso machine) at home, you need whole beans. Buying whole beans is one of the best ways to keep coffee fresh. Coffee flavor deteriorates with age as oxidation sets in. Ground coffee oxidizes much faster than whole bean coffee. So, if you want optimal freshness, buy whole beans and grind at home just before you brew. If, however, you do not have a grinder at home, buy ground coffee in small packages from a local roaster, who can roast on (your) demand and deliver your coffee within eight days after the fresh roast.

 If you have a French press or drip-brew at home, coarsely ground coffee will help you achieve best taste. Coarsely ground coffee in small quantities from a local roaster, who roasts when you order and delivers to you regularly in small packages is the best way to maintain freshness in this case. If you have an espresso machine without grinder or fill cups with for a single serve machine, the best way to maintain espresso freshness is to use finely ground coffee in small quantities from a local roaster, who roasts when you order and delivers to you regularly in small packages.

You can easily recognize good quality coffee by the fact that good quality coffee publishes the Roast Date clearly visible on the front of the packaging. By clearly stating on the packaging when the coffee was roasted, you can determine how fresh the coffee still is. If the coffee is within eight to fourteen days of this roast date, the coffee is fresh and is at its best or peak flavor. You can safely assume that any coffee package without clearly visible Roast Date on their packing contains old coffee. The Roast Date on any coffee packaging is the date on which the coffee was roasted. Most coffee packs in the grocery store do not publish the Roast Date on their packaging because their coffee is more than 120 days old and well beyond its best or peak flavor. Instead, these coffee brands publish a best-before date on their packaging, indicating when you should throw the coffee away. Having the Roast Date on your coffee packaging is the best indicator for freshness. At Peak Flavor Coffee, we roast only when you order and deliver to you within eight days, so you can enjoy our coffee when it reaches its best or peak flavor. That is why we clearly put the roast date on the front of our packaging. Check it out and try for yourself. We bet, you will come back for more freshly roasted coffee.

Peak Flavor Coffee is best value for money if you are looking for indulgent coffee from a guaranteed fresh roast. At Peak Flavor, you can get an espresso at its best or peak flavor for under $0.59. Compare this to your favorite coffee shop and you’ll find that an espresso costs more than $2.46. Some single-serve espressos on the internet sell for more than $1.00, while these pods or capsules were often roasted more than one year ago on another continent. In short, Peak Flavor Coffee offers best value coffee if you are looking for the benefits of a fresh roast. 

We are a small team of coffee roasting experts and professionals with more than 60 years of combined experience in coffee, in the United States, Europe, Asia, South America, and Africa. We care about coffee quality and are passionate to deliver the benefits of coffee freshness to your home. We are happy to help you select the right coffee for you and can aide in brewing the perfect brew for your taste. We can advise on buying the right coffee machine for your home and help you select the best brewing methods to maintain coffee freshness. Just the way you like it. Ask us anytime if you wouod like to learn more about coffee freshness. You can reach us by chat, on facebook or Instagram, via e-mail ( or via telephone (239) 248 2326.

Feel free to reach out any time. We are looking forward to speaking with you about better taste.